Evaluation: Who would be the audience for your media product?

Who would be the audience for your media product?

Our target audience for our horror film would be young adults aged between 16 and 30. I believe this is accurate because this target audience would be able to associate well with what is happening in the opening sequence, as the two people tied up are also young adults and it is something which could also happen to them and this would help them to connect with what is happening. Also because the protagonist is young they will again be able to create a link with her and understand how she is feeling throughout.

The cast does contain characters of both genders however because the protagonist is female, males may be less inclined to watch it. However it does contain violence and the males inflict it so this may attract men to watch it. So overall I feel it will appeal to both males and females and this is important for us as we wanted to have a strong audience for this film.

The characters are all White British and this may stop some people from watching it as it may seem that we have not show the ethnic diversity within British culture. However this was because we had limited cast. But maybe this is something we will think about in future and ensure that we are ethnically diverse when filming so we can target a larger audience and show a true representation of Britain.

I feel that audience will be able to follow the story well and this is something they will like about the film, and because they can relate to the story they will want to continue to watch. This I feel is a pivotal point for our horror film and our target audience will look for this within the film.