An effective horror opening sequence should show the genre of the film through the use of iconography, setting and lighting. So for example if the film was a zombie movie then it should show the genre by using iconography and showing a zombie on screen with ripped clothing, blood on its face and blood shot eyes and this will show the audience the genre.
I also think it is important to introduce the characters very early on as it helps the audience to build a connection with them and follow their story throughout the film. So if the protagonist is introduced in the opening sequence it will help the audience to follow the events within the film. I also think monster fodders should be used in the opening as again this helps to show the genre of the film and gives the audience an idea in to what will happen throughout the film.
I think that the main Antagonist should be shown later on in the film, as this helps to create a sense of mystery for the audience and leaves them questioning who is behind everything.
Music is another important aspect for the opening of a horror film, and eerie non-digetic music should be used to help create tension and fear for the audience.
Music is another important aspect for the opening of a horror film, and eerie non-digetic music should be used to help create tension and fear for the audience.
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